To "STOP OVERSPENDING OF MONEY" you can use this simple trick !
You
know that feeling as soon as you walk through the doors of your favorite store?
You hear that little voice in your head all-out screaming, "I NEED ALL OF
THIS!" Even though you definitely know that no, you do not need any of
these tempting little things that catching your eye, you also know that you're
bound to walk out with a few. Soon enough, the buyer's remorse sets in. But it
doesn't have to be this way.
An Urge to Splurge (strong desire to spending money) -
Western
consumers sure do love to consume. Even though we have ample possessions, it's
just so tempting to buy all the other cool new stuff ao attractively displayed
in store windows or in banner ads that follow you around the internet. Because
of all the urges, many of us end up spending way more money than we'd like to —
and that really adds up. According to a 2018 survey from
Slickdeals, Americans spend an average of $450 (rs.32,296) every month on
impulse buys. Do a little math, and that adds up to $5,400 (rs.387,558)
annually or $324,000 (rs.2.32534E7) over the course of a lifetime. That's a lot
of chocolate bars thrown onto the grocery store conveyor belt last-minute.
Resisting temptation is hard, but far from impossible. Thanks to Rice University
researchers, there's a simple little mind game you can use to prevent
unnecessary overspending on impulse buys. Their May 2018 study gives
purchase-hungry consumers one sound piece of advice: Think of all the stuff you
already have.
The Price Is Wrong
-
In the Rice University study, just thinking about
the possessions that the study participants already own reduced their
willingness to purchase new items by about 14 percent, compared to a control
group. Lead author Utpal Dholakia, a professor of marketing at Rice, likened
this exercise to "mentally shopping the closet."
For this effect to work, it's best to think about recently used functional
possessions, like blow dryers, food processors, clothes steamers, etc.
"You think of what you already have, and it kind of calms you down. It
calms that impulsive shopping urge," Dholakia tells Moneyish. "After
people reflect on functional possessions, they are less tempted. They are less
interested in pulling the trigger on buying something new."
Participants in the study were shown a pretty nice spread of five
items: a sweater, a stainless-steel watch, a chair, a box of Godiva chocolates,
and a coffee maker. The researchers then asked the participants to estimate the
product's actual price and say how willing they were to pay for it. When the
participants took a moment to reflect on their recently used possessions, they
were less likely to pay for the basket of items than the participants in the
control group. Before you get wooed by that super cool and slightly random
thing you probably don't need, just take two seconds to think about the junk
filling your home. The urge to splurge will die down soon enough.
Feeling to urge to learn more? Check out
the best-selling book "Why We
Buy: The Science of Shopping." The audiobook is free
with a trial of Audible. We handpick reading recommendations we think you may
like. If you choose to make a purchase through that link, Curiosity will get a
share of the sale.
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